1	Agency Profile
2	Overview Shout Communications was established in HK in June 2001, and today is a growing Asia PR network with offices and affiliates across Asia, Europe and the US Three offices in Asia Pacific including Hong Kong, Beijing (established in August 2002), and Korea (established in April 2003) Fourth office in Singapore operating as Shout Citrine One (as of Jan 2004) 13 bilingual staff based in Hong Kong, 4 in Beijing, 5 in Korea, 2 in Singapore, with multi-lingual proficiency Affiliate agencies across the entire Asia Pacific region 100% of staff (including back-office staff) are involved in client servicing Strong mix of PR experts originated from multinational PR agencies, in-house PR / marketing departments from IT corporates and International media outlets. Strong in-house tactical skills including English, Chinese and Korean copywriting, translation, graphic design, web authoring and technology writing
3	Principals Shout Network David Ko (managing director) Terrice Yu (finance & admin manager) Shout Hong Kong Winnie Lai (general manager) Reen Leung (account director) Shout China Fina Wong (general manager) Lancy Ma (account director) Shout Korea Jessica Kim (managing director) Jennifer Lee (account director) Shout Citrine One Singapore Yap Cheng Theng (managing director) Maimon Abdul Rahman (general manager)
4	Services Strategic Communications Crisis counseling Copywriting Translation Media relations PR Training News monitoring Graphic Design and Production Event management Direct marketing
5	Deliverables Press release Feature article Customer success story Print/Broadcast interview Press conference Product launch Customer seminar / roadshows Corporate backgrounder Annual report Product brochure Direct mail / advertorial Online Newsletter Web site development
6	Shout Global Network Asia Pacific China Hong Kong Korea Singapore Taiwan Malaysia Japan Australia Philippines India Vietnam Indonesia
7	Asia Pacific Network Shout offices Beijing Shanghai Guangzhou Hong Kong Seoul Singapore Malaysia
8	Clients (past and present)
9	Sampling of projects Events / Interviews Beijing Media roundtable of Beijing chief representative of Smarttrust, a Finnish wireless solution vendor (April, 2003) Media interviews of the President and CEO of Silicon Wave, a US 3G IC manufacturer (March, 2003) Media roundtable of the general manager of Redback Networks, Beijing (March, 2003) China visit of the global director of HP Services (November, 2002) China visit of Brocade CEO (January, 2002) Product launch and customer seminar of Redback SmartEdge 800 in Beijing (November, 2001) Shanghai Media interviews of SND’s global sales director in International IC Conference and Exhibition, Shanghai (March, 2003) Hong Kong Product launch of HP iPAQ h2210 Pocket PC (July, 2003) Media launch of the DO IT! Coalition (April, 2003) Product launch of HP Tablet PC (June, 2002) HP Spring media gathering (February, 2002) APAC visit of Tahoe Networks’ CEO (November, 2001) APAC visit of Trend Micro’s CTO (November, 2001) Media trip to TrendLabs, The Philippines (December, 2001) Newsletter editorial SGI consumer e-newsletter Brocade e-newsletter for Asia Pacific AMD corporate newsletter for the Greater China region (including English, traditional and simplified Chinese) BEA corporate newsletter for Asia Pacific Editorial and Copywriting Microsoft China success stories Websense Taiwan success stories Redback article placement in technical content HP PSG and ESG success stories Microsoft .NET enterprise SIA brochure Microsoft Pocket PC success stories Microsoft Windows 2000 success stories Redback APAC success stories (including English, traditional and simplified Chinese) Crisis Management Trend Micro virus media alert for Code Red and NIMDA Web site development BEA web site for Asia Pacific Microsoft xBOX Live web site content translation (Taiwan and Korea) SND China web site
10	What defines us PR network with the widest global coverage One-stop shop for PR and marketing communications services Media savvy – including local, national, regional and International media Creativity Perfect combination of China, Asia and MNC PR / marketing experience Technological understanding Responsive and service-focused Intelligent use of technology in daily servicing Lower overheads leading to much cost-effective service compared to multi-national PR agencies
11